Helping wellness businesses grow and thrive


Creating positive publicity for a positive industry

Ariadna’s Thread Wellness Consultancy utilises the power of PR and marketing to help wellbeing brands get to the next level

Our expertise weaves through a common thread:

Ariadna Wellness Consultancy builds, enhances, and protects the reputation of wellness and holistic brands

Our expertise weaves through a common thread:

Wellness Travel

Holistic Health & Beauty

Fitness Apparel

Nutrition & Lifestyle

Sample clients

Sample clients

Meet the Founder, Ariadna Bakhmatova

Born at the intersect of passion and experience, Ariadna’s Thread Wellness Consultancy believes in the unique energy of the wellbeing sector. We are honoured to work for brands and businesses designed to enhance one’s overall state of wellbeing. Recognized as a leading PR expert in the wellness field, Ariadna leads the consultancy from the place of utmost devotion to holistic living.

Meet the Founder, Ariadna Bakhmatova

Born at the intersect of passion and profession, Ariadna Wellness Consultancy believes in the unique energy of the wellbeing sector. We’re honored to work for environmentally, socially, and ethically conscious entrepreneurs and companies. Recognized as a PR expert in the holistic field, Ariadna Bakhmatova leads the consultancy with a well practiced downward dog and a well honed professional PR portfolio spanning a 15-year, international career.

  • Jonathon Miles, Owner, Kaliyoga Retreats

    Ariadna has provided excellent PR services for Kaliyoga Retreats in the travel and wellbeing sector since 2012. Ariadna clearly enjoys providing a professional PR service. She listens intently and offers strategic planning with detailed metrics and feedback. We believe that Ariadna would be an asset for any travel business.

  • Geetha R karandawala, Director, Barberyn Ayurveda Resorts:

    Ariadna has worked with Barberyn since 2011 on the Public Relations aspect of our two Ayurveda health resorts (Barberyn Reef and Barberyn Beach) in the UK market, with excellent results. Ariadna has generated a lot of media interest and her fresh and innovative approach has succeeded in bringing to Barberyn a range of journalists form the UK . She also follows through and ensures the outcome in terms of media coverage. She also diligently and creatively works on the internet social media aspects. It is a pleasure to work with Ariadna and we look forward to a long and fruitful relationship.

  • Erica D'Angelo, Owner, Ti Sana Detox Retreat & Spa

    Ariadna has been working with Ti Sana Detox Retreat & Spa since two years already as PR. Ariadna's work is outstanding and what differentiates her work from other PRs is her devoted interest in the property’s success. She listens thoroughly and is dedicated to satisfying her client’s needs always in line with their philosophy.Her profound experience in health resorts makes her suggestions and proposals always suitable for Ti Sana’s communications strategy. I really enjoy working with Ariadna and surely look forward to a long and fruitful relationship with her. The entire staff appreciates her work, and we really wish we had an Ariadna for every country.

Our Process


Analyze current media presence and brand recognition.


Define quantitative project outcomes, and establish success metrics


Blueprint detailed activity plans, with timelines, to bring the project to life


Measure and report campaign impact, celebrate success!

Fresh from the blog