I have been working in the Public Relations industry since the age of 18, when my teenage hobby of journalism blossomed into an interest in public relations. My career started back home in Ukraine, where within a few years I worked my way up the corporate ladder of PR agencies.
In my first PR position I worked as an in-house PR manager for the large advertising agency BBDO. I learned a lot about branding, promotion and advertising during my years there, and every now and then I still wonder what a career in advertising would be like. Over the following years I worked with major brands including Toyota, Motorola, Toshiba, and Unilever to run national PR campaigns. In my last position in Ukraine I worked for a large agency as the Head of Consumer Public Relations.
Granted a scholarship to study Masters Communications Management at London Metropolitan University, I left Ukraine for the UK. Upon graduating with an MA degree I began my UK career, and was fortunate to work across consumer and corporate PR at agencies including Bell Pottinger, Grayling and Weber Shandwick.
After 5 years of corporate PR in London, I decided to combine my hard-earned years of experience with my passion for wellbeing, and started the Adriana Wellness Consultancy offering PR services to holistic brands. The focus of the Consultancy has grown to include wellness travel, holistic beauty, healthy eating and ethical apparel.
Ariadna’s published writing
On top of PR, I also love writing. I specialise in reviewing holistic resorts and Spas. Often, the places that I review end up becoming my clients. I contribute to Huffington Post, Elephant Journal, Yoga magazine, Om Yoga magazine, Natural Health, Soul & Spirit magazine. Here are some examples of my recent work.